Blogging Has Become Business

Now that we are in the 21st Century, many new trends have started to emerge within business. One of these trends is the growing importance of blogging. It is funny that I am talking about blogging within a blog because it is a lot like blog-ception; which if you read the title of my blog you would get a laugh to why it is funny. Anyways, blogging has become a viable way for businesses to reach out and engage audiences. 

Within the book "Share This: The Social Media Handbook for PR Professionals," Stephen Waddington explains the business of blogging and what some of benefits are. She mentions there are five main benefits that can be achieved from a company blogging: Direct engagement, leadership and social capital, search engine optimization (SEO), raw web traffic, and call to actions. I think that she is absolutely right in claiming that blogs achieve benefits such as those.

We see direct engagement as a benefit because it allows a business to actively engage an audience on a specific topic. This would allow information to be gained to both the audience and company, ultimately creating a stronger relationship. SEO is a huge benefit for companies because it ultimately defines what keywords relate to said company. The benefit of having a call to action is that it allows the company to prompt the audience into doing something. This action could be something that is profitable or promotional based, regardless it invokes the audience into doing something that the company might not have been able to do otherwise without the blog. 

Blogging is rapidly becoming a platform companies need to utilize more than ever before. Whether a company hires an individual to manage its blogs to adding the responsibilities to another preexisting job, blogging is the next frontier that needs to be conquered.

  

Until Next Time,

Matt