Coca-Cola Social Media Policy

Social media is changing every day. With that being said, how could it be possible to create a policy on something that never is staying the same? Does a company go vague with its policies and rarely have to update? Or does it go super specific and update all the time?

The Coca-Cola Company seems to have its "ducks in a row" in terms of its social media policy. The company openly accepts social media as an environment that deserves critical attention since the company operates in more than 200 countries. Beyond sharing a bare bones list of its policy, it elaborates on the importance of social media and lists its policies on company commitments, personal usage, and company spokespeople expectations.

One aspect that I like about its policy is it makes its intentions absolutely clear via the use of bold formatting. Some of these bold words are transparent, protect, respect, responsible, and monitor. This allows for a viewer to skim the page and immedatly jump to a section that he or she may have been looking for that relates to one of those keywords.

Another area of its policies is that it makes it explicit to disclose the employees affiliation with the company. Whether it is directly promoting the company to answering questions, the need to disclose the individual's affiliation and transparency seems to be at the top of its importance.

The last area that I got a kick out of is its fourth principle under the company spokespeople section, "When in doubt, do not post." It is such a simple sentence be might be one of the more valuable principles on the list. I think that this principle should be common sense but actually is something that many do not understand.

If you would like to get a look at the company's social media principles, click on this link.

Until Next Time,
Matt