Why is real time so real time right now?

Real time. Why is this topic such a "new" and "fascinating" topic when it has been around forever? By no means do I mean Twitter or social media has been around since the Stone Age, but doing things in the fastest manor or in "real time" has always been what makes competition, well, competition.

Within David Meerman Scott's book "Real-Time Marketing & PR," he highlights a few interesting topics for thought. In the first chapter of his book, he references Dave Carroll's fight against United Airlines and how real time actions influenced its pursuing events. I must ask though, why is this such a shock to our society, not about the story, but rather about how quickly it escalated? At that point when he posted the video, we as a society had already taken a giant step into technology growth that almost every single person had access at any given time to whatever their heart desired. What I am so shocked about is why it took that long for a Dave Carroll type incident to be as public as it was. 

On page 9 of Scott's book, he mentioned the phrase "World Wide Rave" and describes such as "an online chain reaction that takes off when people spread your ideas by repeating your story." Here is where my thought comes in, if one were to take away the online part, is that not the goal of all businesses or stories? Throughout our whole lives, we were trained that whoever is first place gets a better prize then the person who is in second place and so on. Thus meaning there is no need to coin events as a "World Wide Rave" rather just a part of life that happens with or without internet. I am sure if we were to do a controlled test where we told an outstanding secret to multiple fifth graders, the result would be whoever took that RISK of sharing the secret FIRST would most likely GAIN the advantage of now being popular. There was no need of internet, no need of technology, rather a different real time example that proves we seem to forget that real time has been around forever. Now I get it, Scott is trying to focus on online reasons but what I have drawn from these first two chapters of his book is that we should not be so shocked or overwhelmed by real time progressions, or at least to this point.  

I can confidently make the following assumption right now that in X-amount of years when technology becomes even more advanced, real time will still be apart of our society and another Dave Carroll story will appear. The only difference this time is that all the bloggers and whomever will be just as "shocked" about how real time made that story even more special than ever before.  

I did enjoy how the within those chapters David referenced and elaborated on such topics like David Carroll, Googleplex's switch to real time, TMZ, Politico, and more. My only thoughts though is if we were looking back 10, 15, 20 years ago, I feel like even back then we saw companies who used the available real time component to succeed. The stories may have changed topic wise, but all that is different between then and now is the availability of real time. 

Until next time,

Matt

Donald Trump and his Sassy Boot

Ohh Donald Trump, how you never cease to make me laugh. As a note, I have ZERO political stance or backing for any political party or group. The following is simply my opinion of Donald Trump and his actions rather than his political agenda.

As we all know, Trump is currently a republican presidential candidate for the upcoming 2016 election, and with such he must attend news conferences to explain his ever so bold stances. In case you missed Donald Trump's News Conference on August 25th, let me fill you in on it and also provide my two cents on such.

The conference was going along swimmingly that is until a reporter by the name of Jorge Ramos stood up and began to ask his questions regarding the details of Trumps plan to deport illegal immigrants. Unfortunately, the two got into a what I like to call a sassy argument of emotions and egos. Trump then pulls his "Trump card," sorry for the pun, and had the reported removed.

Here is where my two cents come in, I watched the video of this exchange and it could have been handled better on both ends. Trump, my man, this is not Celebrity Apprentice, you cannot just control someones right to speech because they did not have their hand raised. Wait hold on, is he running to be the President of the United States or Class President of 2nd grade, because he would have my vote for the second grade race. Trust me I understand Trump, when someone rudely interrupts it is frustrating, but you could be the next president, you have to restrain for at least five seconds before telling them to basically shut up.

Now Trump is not the only one at fault here, the interrupting reporter could have learned some manors by waiting his turn. There is a time and place for everything and when your hand was not the highest in the crowd, you do not get the spoils of getting called on. See the more I talk about this subject, the more I honestly think this is for the 2016 race for Class President of 2nd Grade.

The following video is of the sassy back and forth the two had before the reported was removed. I would like to note that the reported is allowed back in and then asks Trump his questions.

I mean this was definitely not ideal for either party here. The reporter lost some reputation and respect for his actions. I guess that is to be expected considering he went against a man who fired celebrities for entertainment. Trump on the other-hand, could have handled this moment better and not cause another PR nightmare by making him seem childish and unprofessional.

If you would like to know more about his event, please go to Heather Haddon's article from the Wall Street Journal, I have found it shared a lot of information. I would be more then willing to hear what you think about this, so please comment below. Those are my simple two cents, so either take them or leave them.

Until next time,
Matt