Ohio Northern University Lacks Homecoming Promotion

As we all know, promoting ones organization through its social media sites are key for success. Whether it is for the use of gaining more sales, better PR, or even talking to the follows any organization should capitalize on social media when an importation event arises. Sadly, I do not believe Ohio Northern University (ONU) did such for its homecoming weekend.  

After looking at ONU's official Facebook and Twitter profiles, I did notice a few things on what it is doing well and what it could drastically improve on for each account regarding homecoming promotion. 

Facebook Account:

The admin of the account does a great job of displaying and linking the few posts that are related to homecoming. On the other side, the account could have better prepared for the event by posting and marketing the event earlier in the week instead of on that Friday when it all began. In terms of during the weekend event, the account lacked posts in general. There were over 45 different events that took place from Friday to Sunday of Homecoming weekend, but the account only posted three times over that period. Lastly, the account could better improve on sharing other ONU homecoming related posts. As simple as sharing a followers post could improve the accounts followers and gain better relationships with its loyal followers. 

Twitter Account:

Again, the admin of this account does a great job in the way the tweets are designed. Similar to the Facebook account, the Twitter page is lacking early promotions, quantity of posts, and shares from its followers. All it had to do was search something as simple as #onuhomecoming and tones of related tweets come up, yet the account did not share any. To prove this example, I searched the aforementioned hashtag and I posted the results to my Storify page, so click on the link to view it. 

I am sure if one were to search any combination of onu, homecoming, 2015, etc. that they would fine a vast amount of related posts and tweets. I understand the accounts might have struggled because of the lack of staff or time conflicts, but the least it could have done was use what was already posted to its advantage. 

Until Next Time,

Matt